About — The Trusted Voice
About

Built by someone
who was also
invisible.

The Trusted Voice started with one question: why do so many brilliant experts go unnoticed? String Nguyen has spent years figuring out the answer and building the system to fix it.

String's Story

From interior design
to LinkedIn's Top Voice.

String Nguyen graduated as an interior designer. Not exactly the obvious path to becoming one of LinkedIn's most recognised voices in the Asia-Pacific region. But that is kind of the point.

She did not follow a straight line. She followed curiosity, leaned into her love of storytelling, and discovered that the skills she had built — creativity, spatial thinking, attention to how things feel — translated surprisingly well to content and community building.

The beginning

Interior design graduate

Creative thinker. Natural storyteller. No idea yet that those skills would become the foundation of a business.

The pivot

Discovered LinkedIn

Started showing up consistently, sharing what she knew, and learning what made content actually land with the right people.

The recognition

4x LinkedIn Top Voice

Not cos she posted the most. Cos she posted with purpose. The system she built for herself started attracting others who wanted the same.

The mission

Founded The Trusted Voice

Turned the system into a membership. 221 experts later, PACE is the framework helping consultants, coaches and founders stop being invisible.

"I did not become visible by accident. I built a system. Then I built TTV so others could use it too."

String is a fried chicken enthusiast who runs TTV on a 3-day work week. Cos she practices what she preaches about working smarter, not harder.

Why TTV exists

The world does not have
a shortage of expertise.
It has a visibility problem.

String kept meeting the same person. Different industry, different background, but the same story. Brilliant at what they did. Inconsistent online. Watching less experienced people with louder voices win the clients they deserved.

The problem was not their expertise. It was the absence of a system. No clear positioning. No content that built trust over time. No strategy for turning LinkedIn activity into actual business.

TTV started as a community. It evolved into a framework and now into an AI-powered membership built around quarterly execution. The goal has never changed: amplify the voices of experts who are brilliant but invisible, and give them the tools to stay visible without burning out.

In 2026, that means building AI agents directly into the PACE system so the heavy lifting gets lighter, and your time goes to the work only you can do.

What we believe.

01

Messy action over perfection

Waiting until it is perfect means waiting forever. Ship it, learn from it, improve it. Consistency beats the perfect post every time.

02

Systems over willpower

Showing up consistently is not about motivation. It is about having a system that works even when life gets in the way.

03

Trust is built slowly

No shortcut. No hack. The experts winning on LinkedIn are the ones who showed up with the right message long enough to be trusted.

04

Expertise deserves an audience

Brilliant people staying invisible is a waste — for them and for the clients who need them. Visibility is not vanity. It is a business strategy.

Our mission

Amplifying brilliant but invisible voices, one expert at a time.

Ready to stop being
the best-kept secret?

221 experts have gone through TTV. The framework is proven. The community is real. Come and build your visibility the right way.

Join TTV — $399/quarter →