The Personal Brand Compass: Find Your Brand Direction | The Trusted Voice
The Trusted Voice

Brilliant at the work.
Invisible for it?

A 4-step system that turns deep expertise into real inbound. Works wherever your business already lives: LinkedIn, DMs, your newsletter, your website. Start with the 2-minute Compass quiz to find your direction.

Take the 2-minute Compass quiz → Free. Two minutes. No wrong answers.

487 experts · 58k newsletter readers · 4× LinkedIn Top Voice

Authority Creator Rainmaker Professional

What the quiz tells you

Every brand is already growing something. The question is whether it's the thing you want.

AuthorityGrows trustYou get trusted
CreatorGrows audienceYou get followed
RainmakerGrows revenueYou get hired
ProfessionalGrows careerYou get chosen
Which one are you? Take the 2-minute quiz →
String Nguyen, founder of The Trusted Voice
String Nguyen Founder, The Trusted Voice
4x LinkedIn Top Voice 58,000+ LinkedIn Followers B2B LinkedIn Influencer

I spent years watching brilliant people stay invisible online. Not cos they lacked expertise, but cos they didn't have a system to turn what they knew into content that built trust.

The Trusted Voice exists to fix that. TTV is built around a 4-step system I developed to help consultants, coaches and founders turn deep expertise into real inbound, across LinkedIn, DMs, newsletters and the rest of the business.

In 2026, we're going further. AI agents are being built directly into the system so the heavy lifting gets lighter, and your time goes to the decisions only you can make.

The System

4 steps. One system.
Built for experts going to market.

Most experts skip one of these steps and wonder why their visibility is not landing. Work through all four and you have a system that compounds across every surface your business shows up on — LinkedIn, DMs, newsletter, website.

P

Positioning

Your profile as a sales page. Clear on your USP and why you are the obvious choice.

A

Audience

Know exactly who your ideal buyer is and what they need to hear before they trust you.

C

Content

Content that builds trust and converts. A system that works even when you are busy.

E

Engage

Comment, connect and convert without feeling salesy. Relationships that compound.

2026 focus

AI agents are being built into the system. Members get first access as each tool drops so you are ahead before everyone else catches on.

Get the PACE Mini Course for $49 →

Real experts. Real results.

487 experts have gone through TTV. Here is what the system looks like in practice.

Consultant

"Used the PACE system to attract and close a $120K lead through LinkedIn. Consistent positioning, the right message, top of mind with the right people."

$120K lead closed via LinkedIn
Accountant

"Started with under 200 followers. Built his profile using the 4 steps, left one strategic comment and landed a new client directly from it."

New client from a single comment
Coach

"Turned her LinkedIn profile into a sales page using the Positioning step. Now it does the selling before she even gets on a call."

Profile converted to a client-attracting asset
The Thursday move

One short email.
One concrete thing to try.

Where are you at?

Pick the next rung.

Four ways in. Each warms up the next. Start wherever feels right for where you are.

01 Free

The Compass quiz

2 minutes. Find your direction before you take another piece of branding advice.

Start the quiz →
02 Free

The Thursday 2-min move

One small move for your positioning in your inbox every Thursday.

Subscribe →
03 $49 AUD

PACE Mini Course

Self-paced. The 4 steps delivered as video. Sharpen your positioning and build a system that works.

Get started →
04 $399 / qtr

The TTV Program

Live workshops, monthly coaching, AI tools, and a quarterly 1:1 with String.

Join TTV →

Your expertise
deserves an audience.

Start with the 2-minute quiz. I'll meet you where you are.

Take the Compass quiz → Or browse past workshops and sessions