More than 645 million professionals use LinkedIn as a platform for their trusted voice.
As with any other social media platform, you will find a massive number of generic, silent profiles while browsing LinkedIn.
Why do I call these ‘silent’ profiles?
Because they lack a voice. They don’t speak to you as a reader, or attempt to build a connection. The LinkedIn user who created the profile may have authority on certain subject areas, but you wouldn’t know it from reading their profile!
As a business owner, entrepreneur or expert, you have a fantastic opportunity to stand out on LinkedIn by creating a profile that builds your:
Before we dive deeply into working on your LinkedIn profile, let’s take some time to think about your positioning strategy.
The answers to these questions will help determine how you optimize your LinkedIn profile to make it do some of the work for you. Establish your authority and amplify your voice in the right way, and you will soon have prospects reaching out to connect with you - including some who are not aligned with your goals and objectives, which is totally normal on LinkedIn (spam is definitely still a thing!)
Filter the right kinds of voices wanting to connect with you from the silent profiles and white noise, and you’ll soon be building your authority with a high-quality network!
Let’s take a look at an example of how this process could play out. You are a fintech influencer and are keen to connect with podcast creators for an interview, or get booked as a guest speaker at a fintech event. Your LinkedIn profile is an ideal way to establish your authority in fintech, and should therefore be positioned to attract podcasters or event organizers.
Let’s simplify this process by developing your own positioning statement. A useful formula to help you focus and use as a benchmark while updating your LinkedIn Profile.
As a (job title), my goal is to attract the attention of (type of person) for (goal statement).
Remember: The more specific you are in defining your goal, the more relevant your positioning statement will be!
Returning to the fintech influencer example, here’s what that positioning statement could look like:
As a fintech influencer, my goal is to attract the attention of podcast creators and event organisers to establish my authority and grow my network.
Here are 2 other examples of positioning statements:
- As a CEO of a marketing agency, my goal is to attract the attention of emerging restaurant chains as my clients.
- As a comedian, I want to update my LinkedIn profile as a channel to showcase my ability to make unhappy professionals smile.
David Safeer, a cashflow advisor, shares his definitive and positioning statement:
- I help clowns learn how to make fantastic balloon sculptures so they can make people happy.
Below are 44 points on how you can create and optimize your LinkedIn profile to build your authority TODAY!
The Trusted Voice community members, along with other LinkedIn authority builders, have included their thoughts about how to create an awesome LinkedIn profile.
You want your key prospects to see you as a real person worthy of building a connection with.
Adding to Joey’s point, LinkedIn has it’s search engine. Optimize your profile and add magical keywords your prospects can find you. Your job title is a magic word, sprinkle it on your headline and around your profile.
If you’re a public speaker, show yourself owning the stage.
If you’re an author, show your latest book.
This is where the real magic happens! Out of the things worth optimizing, this is the one that requires a little more focus and creativity.
Anfernee Chansamooth, a copywriter marketer says: “Make your ‘Profile Summary’ section customer-centric. Write it in such a way that it's 80% about your target audience/buyer and 20% about you. Give them tips or insights that will help them right away, and show they that you care about actually helping them.”
Bobby Umar, an international speaker: “Include a clear call to action and contact link in your ‘Summary’ section.”
This is where you showcase your historical work experience.
Remember, go back to your position statement, how do you want to position yourself? Use it as your north star and make sure that your profile is optimized to reflect it.
Treat this like a testimonials page where it showcases your character and personality traits.
Who is in your business black book?
Don’t go out adding random people, relevance is key here. Randoms will not add to your value or experience. There are people who will check who you’re are mutually connected with. Your network is your investment.
Create content to build your authority within your industry.
After you updated your profile, keep an eye out on how many have you visited your profile. This is a good metric to show if you’re growing or not.
Magical Keywords and optimization: Keywords matter, as this adds to your searchability.
Want some examples of a great LinkedIn profile? Check out the following:
V as I like to call him, has a clear Call-to-action. He invites people to message him for coffee. Plus he also creates content within his sphere of coding and business, showcasing his authority.
The other good point that he does is he adds numbers to quantify his achievements, showing he is a savvy businessman.
Has a lovely smile for her profile picture, and has a clear value proposition. As a career coach she aims to help people land their ideal jobs using storytelling. She repeats the positioning through-out her billboard banner and her “about-summary” copy, I liked how she used first person tone. She included links to back her authority as well.
I love how she owns her own hustle, originally she started out as a side hustler and now she travels around the world. Kudos, to the fact she went straight to the point on the very first line of the about-summary description.
LinkedIn continues to be a trusted platform on which to build a professional authority. Organic growth can still happen, because many users still don’t take the time to stand out and leverage this growth as a tool.
So, what are you waiting for?