LinkedIn Profile Tip #1: Have a clean professional, well-lit photo.
— π String Nguyen #VIDCONAU (@StringStory) September 1, 2019
People do judge you by its cover.
β Bonus points if you smile - it makes you relatable.
β Using a beautifying app to make yourself look faux
LinkedIn Profile Tip #2: 51% of users have incomplete profiles.
— π String Nguyen #VIDCONAU (@StringStory) September 1, 2019
Which makes it hard for people to search for you.
β This is bad for: recruiters, job seekers and those who are looking for clients.
LinkedIn Profile Tip #2: 51% of users have incomplete profiles.
— π String Nguyen #VIDCONAU (@StringStory) September 1, 2019
Which makes it hard for people to search for you.
β This is bad for: recruiters, job seekers and those who are looking for clients.
LinkedIn Profile #3: Make use of the banner/cover.
— π String Nguyen #VIDCONAU (@StringStory) September 2, 2019
β It acts like a billboard to promote you and your company.
β Your cover is still the generic blue.
β The perfect size is: 1584 x 396 px
LinkedIn Profile Tip #4: Write to attract your ideal target prospect.
— π String Nguyen #VIDCONAU (@StringStory) September 3, 2019
β It's about showing credibility.
β Not about how insanely awesome you are and make it a bragging fest.
(Though I think everyone is pretty awesome IRL)
LinkedIn Profile Tip #5: Keywords matter.
— π String Nguyen #VIDCONAU (@StringStory) September 4, 2019
LinkedIn has an engine too,
EG: it allows recruiters to find you.
β Keyword it up on your headline and summary.
β Not doing the research and building a list of relevant keywords in your industry.
Do the work.
Don't be lazy.
LinkedIn Profile Tip #6: Your first line of your summary is an attention grabber.
— π String Nguyen #VIDCONAU (@StringStory) September 5, 2019
β Make it catchy AF.
β One line makes a difference.
β Writing a whole paragraph and not optimizing it for readability.
LinkedIn Profile Tip #7: Being professional doesn't mean you have to be boring.
— π String Nguyen #VIDCONAU (@StringStory) September 6, 2019
β A good copy entertains and tell a story.
β Not understanding how to position yourself (that's okay, hire a good copywriter).
LinkedIn Profile Tip #8: A good one contributes to your Google ranking as a thought leader.
— π String Nguyen #VIDCONAU (@StringStory) September 7, 2019
β Have you updated yours yet? Here's a reminder to update it
β Your summary doesn't end with a call-to-action. Do you want people to contact you or buy your book?
LinkedIn Profile Tip #9: Set up your own custom profile URL.
— π String Nguyen #VIDCONAU (@StringStory) September 8, 2019
β Use that link on your email signature, socials + website.
β Here's instructions and link to make your vanity URL: https://t.co/xMfE1hzBka
LinkedIn Tip #10: Be the 1% by creating weekly content.
— π String Nguyen #VIDCONAU (@StringStory) September 9, 2019
β Be the go-to-channel for your industry by creating relevant and interesting content.
β Sharing links without any of your own thoughts.
Avoid being generic.
LinkedIn Video Tip #11: Very few professionals on LinkedIn are good video storytellers.
— π String Nguyen #VIDCONAU (@StringStory) October 2, 2019
Currently, there's a lot of talking head videos.
Most of them are dull.
Here's a few ways to stand out:
β Provide entertain while giving value
β Add closed captions
β Use graphics
LinkedIn Tip #12: Claim and Personalize your own URL Link
— π String Nguyen #VIDCONAU (@StringStory) September 11, 2019
β See this link on how to do it: https://t.co/xMfE1hRcbI
LinkedIn Tip #13: Visual content is growing in importance.
— π String Nguyen #VIDCONAU (@StringStory) September 12, 2019
β Help your LinkedIn profile pop by adding documents, photos, videos, and presentations.
LinkedIn Tip #14: Tidy up your endorsements.
— π String Nguyen #VIDCONAU (@StringStory) September 13, 2019
β Make it relevant.
β Don't lie about your skills.
People are going to endorse you for all sorts of skills — sometimes even skills you don’t actually have.
I'm quite good at chewing gum, but I don't add that into my list.
LinkedIn Tip #15 For Video: The first second acts like your cover.
— π String Nguyen #VIDCONAU (@StringStory) September 14, 2019
β Pause and smile, then talk.
β Moving fast within the first second. A blurry pic of your video will pop into people's feed.
LinkedIn Tip #16 for Video: add captions to increase video retention.
— π String Nguyen #VIDCONAU (@StringStory) September 15, 2019
My favourite caption tools are:
β https://t.co/awglz9kEZp
β https://t.co/rvXtsy5WUy
β headliner
β zubtitle
LinkedIn Tip #17: Writing copy?
— π String Nguyen #VIDCONAU (@StringStory) September 17, 2019
Here are some of favourite tools to help check your grammar.
β grammarly
β hemingway app
Both are free.
LinkedIn #18: Content Algo Tip
— π String Nguyen #VIDCONAU (@StringStory) September 17, 2019
The first hour makes a difference in generating eyeballs.
β Engagement is key.
LinkedIn #19: Be awesome and stand out.
— π String Nguyen #VIDCONAU (@StringStory) September 18, 2019
β Create content that relevant to your industry.
β Be memorable by being reletable or interesting.
β Content quota strategy:
70% about your industry
30% about you
LinkedIn #20: Into data and metrics?
— π String Nguyen #VIDCONAU (@StringStory) September 19, 2019
Check out Shields App - they track and measure your data for content on your personal brand.
β data helps you win the game of being a channel https://t.co/ipnKwTn7du
LinkedIn #21: Collaborate with other content creators
— π String Nguyen #VIDCONAU (@StringStory) September 20, 2019
Gain new eyeballs and leverage each other audiences.
First you build relationships then open up the convo of a collaboration.
Remember, it's a value exchange.
LinkedIn #22: Care about your content and do it consistently.
— π String Nguyen #VIDCONAU (@StringStory) September 21, 2019
Especially when you start out, develop a practitioner mindset.
It's a journey of process and refinement.
Not a game of perfectionism.
LinkedIn #23: It's more than a static CV, content wins the game.
— π String Nguyen #VIDCONAU (@StringStory) September 22, 2019
Be a voice/influencer/content creator within your nice.
And become a thought leader.
LinkedIn Tip #24: Connection opening line should...
— π String Nguyen #VIDCONAU (@StringStory) September 23, 2019
β Avoid being salesy.
β It's about build relevant connections in your industry.
β Be hyper-specific with whom you wish to build business relationships with.
LinkedIn Tip #25: Reaching out to your connections via DM
— π String Nguyen #VIDCONAU (@StringStory) September 24, 2019
If you're a cold contact.
β Draft your message to be personal, friendly and relevant.
β Be short, sharp and succinct.
β Don't be salesy.
β Don't be sleazy.
β Don't write an essay.
LinkedIn Connection Tip #26:
— π String Nguyen #VIDCONAU (@StringStory) September 25, 2019
β It's okay to reach out to people who have looked at your profile.
β It means they are interested in connecting with you.
It could be your next big break.
LinkedIn Connection Tip #27: Use it during conferences.
— π String Nguyen #VIDCONAU (@StringStory) September 26, 2019
β Connect with people IRL at conferences.
β LinkedIn is your industry black book.
LinkedIn Tip #28: Be an authority by writing a LinkedIn Article.
— π String Nguyen #VIDCONAU (@StringStory) September 27, 2019
β It's not about being a professional writer.
β It's to show thought leadership.
β Write/embed a video about the hiring process or your go-to-topic.
LinkedIn Tip #29: Follow people who you want to be.
— π String Nguyen #VIDCONAU (@StringStory) September 28, 2019
Gain free mentoring advice from people who walked the path. @garyvee is active on LinkedIn, so is @BeingDianaN.
There's a lot of creators and entrepreneurs leveraging LinkedIn to build their authority.
LinkedIn Tip #30 - Regularly check in by being part of the community.
— π String Nguyen #VIDCONAU (@StringStory) September 29, 2019
β Engage w. other people's post.
β Only comment and like if you think it's worthwhile.
β Let your profile collect dust.
It's time to leverage LinkedIn for it's professional relevance.
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