Audit yours. Map the funnel behind it. Then let AI keep it running without you.
On The Trusted Voice Replay Hub →
Members only · log in on the hub to watch
Pretty. Polite. Converting nobody. Yours might be one of them. Today we find out.
LinkedIn can throttle your reach tomorrow. Your domain is the one corner of the internet nobody can take from you. So it has to earn its keep.
Or it doesn't work at all. There's no polite middle where it just sits there being nice. Every visitor either moves one step closer to you, or bounces.
Strip the jargon and it's four moves.
If you can't name the one step a page moves someone toward, that page is decoration. And decoration doesn't pay rent.
My actual ecosystem, opened up. Why three sites instead of one.
The moment a site tries to do everything, it does nothing. You don't need three sites. You need to know what job your one site is doing.
Three ways I actually use AI on my own sites. Real examples, cos theory is boring.
The draft goes to Claude. It uploads through the WordPress API, sets the SEO title and description, adds the FAQ schema, and sends back the live link. The post is live. Nobody opened the admin panel.
"Build me a workshop page for this outline." Claude writes the code, GitHub holds it, Vercel makes it live. This exact preso was built that way. So was the audit you're about to do.
A workshop recording goes in one end. A branded, SEO-ready blog post comes out the other, published on the site. The whole pipeline runs while I'm doing something else.
The exact tools behind every site you saw today. No developer required, cos Claude writes the code for you.
You've seen the funnel, the architecture, the AI. Now turn all of it on your own site.
Open the audit in one tab, your website in another. Tick what's true today, not what you plan to fix. Fifteen minutes. Go.
Open the 25-point audit →Two sites, live, on screen. Kind but honest. The room learns more from your homepage in five minutes than from an hour of theory.
Not a redesign. Not five things. One unticked box from your audit. Say it in the chat before you log off, cos accountability beats intention.
Next month: online branding for your socials. Your look, your voice, consistent everywhere you show up. Same time, same place.