No code. No designer. No four-month back-and-forth. You show up with your messy folder — you leave with a real, live website.
Everything you need before the workshop. Step zero: download the starter pack below — that's the templates, sample brand bible, fonts and palette references, and your deploy config. You'll unzip it on the day. The other two parts are what to bring + accounts to set up. Stuck? Reply to String's email.
Two templates (A/B) · sample brand-identity.md · fonts & palettes that don't look like Claude · vercel.json · everything you need to follow along on the day.
Download now · unzip + rename folder to your-business-website · point Cowork at it on the day
Create a folder on your desktop named Website Messy — [Your Name]. Then dump everything in. No filtering. No cleaning up. The more raw material you bring, the faster Block 2 moves.
Links + one sentence each: what do you love about them? It's the fastest way to tell String what's in your head — and it means the workshop can be tailored to your taste from minute one.
Don't overthink it. Three sites. Three sentences. Reply to String's email.
Every block has a job. By 1pm, your site is live. Here's exactly how we get there.
Every block above is scoped to fit. The template handles the design decisions that eat time. Claude handles the code. You make the calls only you can make: what you offer, how you sound, what you want people to feel.
Three different Claudes. Three different jobs. Once you know which is which, the rest of today makes sense.
The Claude you already use. Brainstorm website ideas, draft hero copy, ask "what should my About page say?" Quick thinking. No file mess. Nothing saved to disk.
The Claude that does the work. Reads your folder, writes your files, pushes it live. The actual workshop happens here. This is the only one you need today.
The engine room. Where developers and agencies live. You don't need to go there. We're not opening a terminal today.
Four tools. That's it. Each one has one job. Once you understand what each does, the whole thing clicks. No code experience needed — Cowork handles everything you'd normally have to type.
The Claude desktop app in workspace mode. You chat, you build, you review — all in one place. Your brand doc, your pages, your files all live here. No terminal, no command line, no tech setup beyond opening the app.
A folder on your computer that Cowork reads from and writes to. Your brand doc, your site files, everything you build today lands here. Cowork can see it. You can see it. Simple.
Stores every version of your site safely. Think of it as Dropbox for your website files. If anything goes wrong, you go back. You set it up once, it runs silently forever.
Connects to GitHub and publishes your site live on the internet. Every time you save a change, it goes live automatically. The bit that turns your local files into a real URL.
Total running cost after today: Your domain (~$15–25 AUD/year). GitHub is free. Vercel is free. Claude Pro is $30 AUD/month — you need it for the workshop and it keeps paying for itself long after. The whole stack costs less per year than one hour with a designer.
Not fifty. Two. Chosen because they work for the kinds of businesses TTV members actually run. Pick the one that fits. Everything else — colours, fonts, copy, layout — becomes yours in the build.
Long-form, content-led. Works beautifully for consultants, coaches, writers, and practitioners who lead with ideas. The homepage features your thinking, not a hero shot.
Offer-first, conversion-focused. Built for businesses where the homepage needs to answer "what do you do and can you help me" in ten seconds. Clear. Confident. Direct.
By end of day you'll have a real, published website. Not a mockup. Three pages that cover what matters most — and a foundation you can keep building on.
The order matters. Most people try to start with design. We start with identity. Everything downstream — copy, layout, colours, tone — flows from the brand doc you build in the first 45 minutes.
The approach: You won't be staring at a blank prompt. String models the whole process live on his own site first. You see exactly what to do before you do it. Then you do it for yours.
Open Cowork, select your workspace folder, and start a conversation. You describe your business, your clients, your voice. Claude draws it out with questions. You end up with a structured brand doc saved straight to your folder. This feeds every page that comes after.
The foundation for everythingYou download the starter ZIP, fork it in GitHub, and point Cowork at that folder. No terminal, no commands. Cowork sees your files and is ready to build. Claude confirms it's all connected.
Your site exists the moment you fork itThis is the moment Claude stops being generic. You reference your brand doc, and from here every page it builds is calibrated to your voice, your colours, your tone. It's the difference between a template and your website.
Where it starts feeling like yoursHome page first. Then About. Then Services. Each one is a conversation — you describe what you want, Claude builds it, you review and redirect. String is in the room the whole time. Nobody gets stuck alone.
Nobody gets stuck aloneDomain connection starts early (DNS propagation takes ~30 minutes). While it resolves, you push to GitHub. Vercel picks it up automatically. You get a live URL — either your real domain or yourname.vercel.app as backup. It's live either way.
You leave with a real URL 🎉The magic moment: typing your domain into a browser and watching your site load. Your words. Your brand. Your site. On the internet. Today.
These prompts stack. Each one builds on the same Cowork chat — the brand doc you save in Prompt 01 is the same brand doc Prompt 02 reads from. Don't open new chats. Don't re-paste your brand each time. Run them in order.
Important: When you see [BRACKETS LIKE THIS] in a prompt, that's where you swap in your own info before pasting. Everything else — paste as-is.
The first prompt. Sets up the conversation we'll use all morning. Builds your brand doc — every other prompt reads from this.
Claude asks 5–7 questions, one at a time. After your answers, it writes brand-identity.md to your folder and confirms it's saved.
💡 Have your Website Messy folder open. Have your LinkedIn bio ready to paste in when Claude asks.
Same chat. Continuing on. Claude already has your brand doc — no re-pasting needed.
Claude reads brand-identity.md, edits the template files, then shows you the home page. Expect 1–2 rounds of feedback before it feels right.
Same chat. The "stuck on what to say about yourself" page — Claude interviews you first.
Claude asks 3–5 questions. Then drafts an About page that sounds like you, not a generic bio template.
Same chat. Two pages built. Push them live before we even think about Services. Deploy is the win — get it done while energy is high.
Claude commits, pushes to GitHub. Vercel picks it up automatically (within 60 seconds) AND connects your domain — that's Vercel's superpower, no DNS wrangling needed. Domain may take 10–30 more minutes to fully resolve.
⚠️ If you forgot to start the domain connect — fine. yourname.vercel.app is your fallback. Domain can be added any time later, same chain.
Same chat. Site is already live. You've got the win. If you've got energy left, add a Services page. If not — finish it in week one. Either is a success.
Claude turns your messy notes into structured service descriptions, then pushes the new page live (same chain as Prompt 04). May ask 1–2 clarifying questions if your offers are vague.
Today gets you live. But the more important thing is that you now know how to update it yourself, grow it yourself, and improve it without needing anyone else.
Real domain. Real URL. Home + About live by lunch. Services either today (if time) or in week one — both work. Something you can share by the end of the week.
Saved in your workspace folder. The single source of truth for your voice, your positioning, your visual identity. Use it every time you create anything.
You know the stack. You know the workflow. New offer? Updated bio? Changed pricing? You can make those changes tonight.
Building a website is the most visible use case. The same Cowork workflow — workspace folder, brief, build, review — applies to almost anything you'd want Claude to make for you.
Max 8 means you actually know the people in the room. Share your URL. See theirs. That's a network that started on the same day.
Everything recorded. Revisit any section, rewatch anything you want to redo, or share with someone who couldn't make it.
The site is live. Here's what separates the people who keep going from the people who treat today as a one-off.
Not just post it on LinkedIn. Send it to someone specific — a client, a collaborator, a peer — and ask: "Does this land?" One real response is worth a hundred likes.
Within 24 hoursThe feedback will point at something. Fix it. You now know how. This is how the site gets better — not in one big redesign, but in small, fast iterations.
Within the first weekBlog? Testimonials? A case study? Pick one. Book 2 hours. You built 3 pages today in 4 hours — you know what the next session looks like.
The site never stops growingOnce your site is set up, the update chain runs itself. You don't push buttons. You don't FTP files. You don't email a developer. Here's what happens when you ask Cowork to change something — and why you can keep iterating forever without re-learning anything.
"Change my home page headline to X. Push it live."
~5 secIt updates the file, commits to your GitHub repo, and pushes the change. No commands. You confirm.
~10 secVercel watches your GitHub. It picks up the push automatically and rebuilds your site.
~15–30 secRefresh the URL. New version is up. No deployment buttons. No "publish" workflow.
DoneYou (typing into Cowork): "Change my hero headline from 'Strategy for SaaS founders' to 'Strategy for B2B founders.' Push it live."
From your phone if Cowork is open. From your laptop on the couch. From a coffee shop Wi-Fi. The chain works because GitHub holds the source of truth and Vercel is always watching GitHub for changes. Once you've set this up on workshop day, it's set up forever — no IT, no agency, no "deploy ticket."
A website is never finished. It's just live. Here's how to edit, optimise, and update without breaking anything.
Open Cowork, point it at your workspace folder, tell it what to change. "Update the headline on my home page to say X." It edits the file, you push to GitHub, Vercel redeploys. Same flow you used today.
Don't redesign. Iterate. One headline tweak. One new testimonial. One image swap. Ten minutes a week beats a four-hour rebuild every six months. Keep the brand doc updated as your offer evolves.
That's why we use GitHub. Every change is a save point. You can always go back to the last working version. Tell Cowork "revert my last change" — it'll handle it. You can't actually break anything permanently.
If you remember nothing else, remember this. The shape of the day in the order it happens.
TTV runs monthly group coaching calls. Bring your live site, bring your edits, bring what's not landing. The fastest way to keep getting better is to keep showing it to people who'll tell you the truth.
Real feedback on your live site — copy that lands, copy that doesn't, what to cut, what to add.
Updates and iterations — bring the change you've made this month, get a second pair of eyes before you push it.
What to build next — case studies? testimonials? a blog? Decide together, not alone.
⚡ Coming in future workshops: promoting your site · lead gen pages · capturing emailsThe full setup guide at the top of this page. Everything you need done before May 13.
Jump to pre-workBoth templates · sample brand-identity.md · fonts & palettes that don't look like Claude · vercel.json + sitemap. Download now, unzip on the day.
Download starter packThis workshop is one piece of the TTV system — PACE framework, AI toolkit, community, ongoing builds. More inside.
Join TTV membership