Members Workshop · 55 min · Live audit

Beyond LinkedIn:
brand audit.

Fifteen of you got checked before today. Now we do yours.

Nobody here has a
visibility problem.

You have the audiences, the credentials, the real results. What breaks is the wiring between them.

Before we begin

I checked fifteen
of you.

Everyone gets a personal report by email. Stay in the room. Don't take notes on yourself.

What the audit turned up

The stranger's journey.

Four steps a stranger takes to size you up. Read left to right.

Search
your name
4 of 15
hard to find
Profile
your socials
0 of 15
all current
Website
your own site
9 of 15
out of date
Contact
get in touch
6 of 15
no way through

The only step nobody got wrong is the one everybody keeps up to date.

Broken
Held
Part One · 20 min

Beyond LinkedIn.

Four questions. Five minutes each. One story per.

Q1 · 5 min

Am I saying the same thing
everywhere?

Not identical wording. If someone finds you in one place, they should spot you in the others.

Q2 · 5 min

Does my home page or
about need work?

The site is nearly always older than the person. That gap is what strangers see first.

Q3 · 5 min

Do my socials
need work?

The accounts are usually fine. The links between them aren't. That's where trust leaks.

Q4 · 5 min

What's the one thing
I'd fix?

People usually know. They just haven't written it down. Today you write it.

Part Two · 5 min · Recap

Five patterns.

What kept showing up across the fifteen. Fast — you've heard the reassurance twice.

What broke, most often
01Your profile is current, your website isn't
02Your best proof is on the wrong page
03You never closed the last chapter
04People can't get in touch
05Consistency is being findable twice, not identical
Get the checklist →
Part Three · 20 min · Phones out

The audit.

Four rounds. Your device. Your accounts. Right now.

Round 01 · 90 sec

Tap every link
you own.

Homepage, socials, footers, everywhere. Stop when you find something broken. Then tell the room.

Round 02 · 5 min

Read them out loud.

Your LinkedIn headline. Your website's first line. Voice on. Do they sound like the same person?

Round 03 · 5 min

List every account
with your name on it.

Every domain, every handle, every profile. Which would you not send someone to today? Circle it.

Round 04 · 5 min

Write your one thing.

The one fix worth doing this week. Written down beats intended. Share it in the chat before you go.

Close · 5 min

None of this is
about talent.

You're good at what you do. This is upkeep. And upkeep is the thing that quietly disappears when you're busy doing the real work.

Keep the checklist →
🍗 String
What's coming up · Oct to Dec

Next quarter.

Three workshops. Two coaching calls. One longer strategy session to close the year.

Month
Workshop topic
Coaching
October
Inbox audit, inbound vs outbound
Review your style, turn more chats into sales.
Yes
November
Path to payment
Plus a Melbourne meetup, in person.
Yes
December
Strategy session
One longer session, ready for next year.
No
Replaced by the strategy session.
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