Stage
Established solo
3+ years trading, mostly services, one main offer carrying the year.
How to read this
- This is a sample. We've mocked up "Sample Pty Ltd" so you can see what lands in your inbox after the free Biz Check-up Tool, and what unlocks when you book the Full Reset.
- The top 3 sections are what the free mini covers: a mirror of where you are.
- The blurred sections below are what the $495 Reset unlocks — starting with the one thing to fix, which needs your numbers to be useful.
01 Where you are
You're good at winning work once it lands in front of you. The challenge is making sure the next project is already coming.
Revenue band
$120k – $250k
Middle of pack for your stage. Not where the leak is.
Hours / week
40 to 50
Most of it client-facing. Little time on pipeline or thinking.
02 What's leaking
Three patterns we see in businesses at your stage, that the answers suggest you're hitting too.
Gap 01
You win work when it comes in. You rarely create it.
Most of your revenue this year came from clients who found you, not clients you went after. That's great until the inbound slows.
Gap 02
Your time goes to delivery. Nothing is reserved for the next sale.
40–50 hours a week and almost none of it on pipeline. Future-you pays for that.
Gap 03
Repeat clients are propping up the year.
If one leaves, next year gets interesting. A healthy business doesn't rely on two to three retained clients to hit the number.
03 Where you sit vs others at your stage
Benchmark against the ~400 established solos we've looked at. Not a ranking — a mirror, so you can see what's actually behind the feeling.
Pipeline health
Bottom third
ThinAverageFull
Most at your stage carry 5–8 live conversations. You're carrying 2.
Time on sales
Bottom third
NoneAverageHeavy
Peers in your band spend 4–7 hrs/week on pipeline. You're near zero.
Client concentration
Concentrated
SpreadAverageConcentrated
Your top 3 clients = 55% of revenue. Healthy range is 25–40%.
End of free mini-snapshot
Below is what the Full Quarterly Reset unlocks
04 Your one thing to fix
The single move that would compound hardest this quarter. It needs to be built around your actual numbers, not a pattern.
Priority · This quarter
Block two hours a week, same slot, same day, for pipeline. Every week. Non-negotiable.
Not "when I have time". A recurring calendar block. Reach out to one past client, warm up one cold lead, publish one piece of thinking. That's it. Compound this for 12 weeks and the pipeline problem goes away.
Locked · Full Reset
The one move built around your real numbers, not a template
String reads your actual money, calendar and client mix, then writes the single move worth doing first. Specific to you, with the context your free mini can't see.
Unlock with the Full Reset05 Your actual months, mapped
In the Full Reset, we put your real numbers side by side so you can see which months carried the year and which were quiet.
Month-by-month revenue vs cost
March and September carried the year. June was quiet. February costs were unusually high.
Locked · Full Reset
See your real months, side by side, with the two best and two quietest called out
So you can finally answer "what actually happened this year" with a number, not a feeling.
Unlock with the Full Reset06 Top clients and offers
Which clients are keeping the business afloat, and which offers are doing the heavy lifting.
Top 5 clients · 12 months
| Client | Invoiced | % of total |
|---|---|---|
| Client A | $58,400 | 24% |
| Client B | $42,100 | 18% |
| Client C | $31,900 | 13% |
| Client D | $22,500 | 9% |
| Client E | $18,200 | 8% |
Locked · Full Reset
Your top clients, offers, and concentration risk — mapped
If 55% of your revenue comes from 3 clients, you need to know. The Reset makes that obvious.
Unlock with the Full Reset07 Where your time actually goes
Four weeks of your real calendar, categorised, so we can see the mismatch between what you say you want and what you actually spend time on.
Last 4 weeks, by category
Client delivery
68%
Admin
18%
Sales / pipeline
4%
Thinking / strategy
2%
Locked · Full Reset
Your last 4 weeks of calendar, read by String
The receipts of where your time really went. Usually a surprise. Often the biggest unlock in the whole snapshot.
Unlock with the Full Reset08 Your 90-day action plan
Dated steps, not a vague "work on pipeline". The Reset turns the one-fix into a quarter of small, concrete moves.
The next 12 weeks, week by week
- Week 1: Set up the recurring pipeline block. Email three past clients.
- Week 2: Publish one piece on the problem you solve. One warm DM.
- Week 3: Review week 1 + 2. Refine the block.
- Week 4: ...
Locked · Full Reset
Your 90 days, shaped in the December strategy session
Small-group session with the other Resetters. String walks through everyone's snapshots and shapes each person's Q1 move. So when you close this tab, you know what Monday morning looks like.
Unlock with the Full ResetNext step
Want yours?
Start with the free Biz Check-up Tool and you'll get the first three sections (Stage, Gaps, Benchmark) in your inbox within 48 hours. If you want the full picture — your one fix built around real numbers, your real calendar, the December group strategy session, and three months inside the TTV Collective — book the Quarterly Reset. Want a 2-hour 1:1 with String on top? That's the VIP Session.
All prices AUD. One-time payment, not a subscription.