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22 checkpoints that find the gap between your profile and your pipeline. Built for founders with inbound problems, not job seekers.
First 10 submissions get a personal 5-min video walkthrough from String.
01 — What it catches
01
The engagement-to-inbound gap is a positioning problem, not a content problem. The audit shows you where the signal breaks.
02
Most founders fix the wrong thing first. The 22-point framework tells you which lever actually moves pipeline.
03
Not a rewrite of everything. Three changes that compound. Walk out of the audit with a shortlist, not a to-do pile.
02 — Who it's for
Founders, consultants and creators who've been posting for months and want their LinkedIn to actually pull pipeline. Anyone running a service, product or practice where visibility should lead to revenue.
Job seekers, career changers, or folks optimising their profile to land a role. The audit is diagnostic for inbound, not resumes.
Drop your LinkedIn URL when you submit. The first ten entries get a recorded walkthrough of their profile against the 22 checkpoints. Yours to keep. No call needed.
03 — Get the audit
Add your LinkedIn URL if you want to be in the first ten for the personal video walkthrough.
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LinkedIn Top Voice
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PACE
Framework creator
Founder of The Trusted Voice, a membership community for brilliant but invisible experts. The PACE framework (Positioning, Audience, Content, Engage) has been used inside consultancies, agencies and founder-led businesses across Australia and globally.